Fox’s Women’s World Cup final ad spots went for US$506k

…/was also almost double the US$256,262 that Fox brought in per ad when the US women’s national team (USWNT) won the international tournament in 2015, beating Japan 5-2 in the final…

By |July 29th, 2019|In The News|0 Comments

Women’s World Cup team has set a new standard in sports

Fox was able to charge more than $506,000 per 30-second commercial in the women’s final, according to the data firm Sqad, while the men’s final the previous year brought in $437,000…

By |July 26th, 2019|In The News|0 Comments

Report: CNN Is Seeking a $300,000 Commitment Upfront…

Compare that with a 30-second ad in CNN’s prime time daypart, which over the last few months has cost between $7,000 and $12,000, according to SQAD MediaCosts

By |July 25th, 2019|In The News|0 Comments

CNN Seeks $300,000 Commitment To Buy Ads…

A 30-second ad in CNN’s primetime programs has over the last few months cost between $7,000 and $12,000, according to SQAD MediaCosts…

By |July 24th, 2019|In The News|0 Comments

Hulu: CPM Pricing Sinks, Overall Ad Revenues Climb

SQAD, the advertising media cost research company, said Hulu’s CPM pricing in the fourth quarter of 2018 was $25.84. Since fall 2018 “high average price” in terms of CPMs has been declining. It was $48.48 in October 2018 and $38.37 in November 2018.

By |May 17th, 2019|In The News|0 Comments

Hulu Ad Prices Eroding at Double Didgit Rates

…advertising rates appear to be languishing [for Hulu], according to a Research Intelligencer analysis of CPM data from SQAD MediaCosts: Digital database.

By |May 17th, 2019|In The News|0 Comments

CBS Sells Out Commercial Inventory for Super Bowl

SQAD in the news at Broadcasting & Cable…as of Jan. 30, one of this year’s Super Bowl 30-second spots was purchased for as much as $5.526 million.

By |February 4th, 2019|In The News|0 Comments

DATA REPORT: Super Bowl Ad Costs Over the Years

Advertisers spend a great deal of imagination, energy, and a whole lot of money to make these commercials “must-see TV”. The SQAD Data Team looked at how much they have been paying, on average, over the years.

By |January 22nd, 2019|SQAD Data Reports|0 Comments

DATA REPORT: NFL & NBA Year-Over-Year Ad Cost Analysis

The SQAD Data Team ran comparisons of this year’s ad costs (so far) against last year’s to see how the seasons stack up. Check out our data.

By |December 5th, 2018|SQAD Data Reports|0 Comments

DATA REPORT: Impact of NBC Prime Pods on Advertising Revenue

By |December 3rd, 2018|SQAD Data Reports|0 Comments