Canadian Advertising Agencies Lead Transparency Revolution for Ad Cost Benchmarking

The data in SQAD MediaCost: Canada is aggregated from a proprietary technology bridge that transmits comprehensive transaction data directly from contributing agencies across Canada. All of the data is anonymized and made available to subscribers for comparative analysis, market trends, network analysis for internal performance validation, and year-over-year market insights.

By |January 29th, 2020|Press Releases|0 Comments

SQAD MediaCosts: Digital – Expanded Websites

With the December 2019 update to MediaLogic: WRAP PRO we will be expanding our total site reporting capabilities to the top 200+ most-popular sites for advertisers. This expansion brings more than 100 news sites for analysis.

By |November 25th, 2019|MediaCosts Update|0 Comments

Average :30 Ad Costs for World Series Drop in Later Games

Organizing a comparison on the first 5 games in the 2017 and 2018 series revealed some interesting analysis. Right off the top, we noticed that the high-average for a 30-second ad cost remained consistent year-over-year for the first four games of each series.

By |October 15th, 2019|SQAD Data Reports|0 Comments

Boycotts and The Tucker Carlson Report

Based on SQAD MediaCost National data, The Tucker Carlson Report has not seen any significant decrease in COMBINATION ad costs, as they are nearly double from a year ago. During this time, there have been at least two boycotts, yet costs for an ad continue to rise.

By |August 29th, 2019|SQAD Data Reports|0 Comments

Data Report: FIFA World Cup Ad Cost Analysis

For the first time, the average cost of a 30-second ad unit in the Women’s World Cup Finals surpassed the average cost of the 30-second ad in the men’s final from 2018.

By |August 4th, 2019|SQAD Data Reports|0 Comments

Fox’s Women’s World Cup final ad spots went for US$506k

…/was also almost double the US$256,262 that Fox brought in per ad when the US women’s national team (USWNT) won the international tournament in 2015, beating Japan 5-2 in the final…

By |July 29th, 2019|In The News|0 Comments

Women’s World Cup team has set a new standard in sports

Fox was able to charge more than $506,000 per 30-second commercial in the women’s final, according to the data firm Sqad, while the men’s final the previous year brought in $437,000…

By |July 26th, 2019|In The News|0 Comments

Report: CNN Is Seeking a $300,000 Commitment Upfront…

Compare that with a 30-second ad in CNN’s prime time daypart, which over the last few months has cost between $7,000 and $12,000, according to SQAD MediaCosts

By |July 25th, 2019|In The News|0 Comments

CNN Seeks $300,000 Commitment To Buy Ads…

A 30-second ad in CNN’s primetime programs has over the last few months cost between $7,000 and $12,000, according to SQAD MediaCosts…

By |July 24th, 2019|In The News|0 Comments

British Open Upfront Unit Costs Relatively Static From 2016 to 2018

While the average Upfronts unit cost for British Open advertising have remained relatively static from 2016 through to 2018, the average Upfronts unit costs for the PGA Championship and the U.S Open saw declines during the same time period.

By |July 20th, 2019|SQAD Data Reports|0 Comments