SQAD, the advertising media cost research company, said Hulu’s CPM pricing in the fourth quarter of 2018 was $25.84. Since fall 2018 “high average price” in terms of CPMs has been declining. It was $48.48 in October 2018 and $38.37 in November 2018.
…advertising rates appear to be languishing [for Hulu], according to a Research Intelligencer analysis of CPM data from SQAD MediaCosts: Digital database.
SQAD in the news at Broadcasting & Cable…as of Jan. 30, one of this year’s Super Bowl 30-second spots was purchased for as much as $5.526 million.
Advertisers spend a great deal of imagination, energy, and a whole lot of money to make these commercials “must-see TV”. The SQAD Data Team looked at how much they have been paying, on average, over the years.
The SQAD Data Team ran comparisons of this year’s ad costs (so far) against last year’s to see how the seasons stack up. Check out our data.
Over the past year, SQAD says the show’s 30-second unit commercial pricing for “Kelly” was at a high November 2017, over $18,000, to a low of around $13,500…
SQAD LLC. has announced an update to the MediaCosts: Local platform – a local ad cost research database built from actual reported transaction data.
Our team has rolled out a big update on our MediaCosts: Local platform that allows for even more user-friendly ad planning and reporting. The Report builder has been redesigned so research teams can generate reports with ease and efficiency.
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