Hulu: CPM Pricing Sinks, Overall Ad Revenues Climb

SQAD, the advertising media cost research company, said Hulu’s CPM pricing in the fourth quarter of 2018 was $25.84. Since fall 2018 “high average price” in terms of CPMs has been declining. It was $48.48 in October 2018 and $38.37 in November 2018.

By |May 17th, 2019|In The News|0 Comments

Hulu Ad Prices Eroding at Double Didgit Rates

…advertising rates appear to be languishing [for Hulu], according to a Research Intelligencer analysis of CPM data from SQAD MediaCosts: Digital database.

By |May 17th, 2019|In The News|0 Comments

CBS Sells Out Commercial Inventory for Super Bowl

SQAD in the news at Broadcasting & Cable…as of Jan. 30, one of this year’s Super Bowl 30-second spots was purchased for as much as $5.526 million.

By |February 4th, 2019|In The News|0 Comments

DATA REPORT: Super Bowl Ad Costs Over the Years

Advertisers spend a great deal of imagination, energy, and a whole lot of money to make these commercials “must-see TV”. The SQAD Data Team looked at how much they have been paying, on average, over the years.

By |January 22nd, 2019|SQAD Data Reports|0 Comments

DATA REPORT: NFL & NBA Year-Over-Year Ad Cost Analysis

The SQAD Data Team ran comparisons of this year’s ad costs (so far) against last year’s to see how the seasons stack up. Check out our data.

By |December 5th, 2018|SQAD Data Reports|0 Comments

DATA REPORT: Impact of NBC Prime Pods on Advertising Revenue

By |December 3rd, 2018|SQAD Data Reports|0 Comments

NBC Cancels ‘Megyn Kelly Today,’ Took In $180M In Ad Sales

Over the past year, SQAD says the show’s 30-second unit commercial pricing for “Kelly” was at a high November 2017, over $18,000, to a low of around $13,500…

By |November 2nd, 2018|In The News, News Room|0 Comments

Local Ad Costs Even Easier to Research and Report

SQAD LLC. has announced an update to the MediaCosts: Local platform – a local ad cost research database built from actual reported transaction data.

By |October 11th, 2018|News Room, Press Releases|0 Comments

SQAD MediaCosts: Local Platform Update

Our team has rolled out a big update on our MediaCosts: Local platform that allows for even more user-friendly ad planning and reporting. The Report builder has been redesigned so research teams can generate reports with ease and efficiency.

By |October 11th, 2018|MediaCosts Update, News Room, Product Update|0 Comments

Protected: MediaTools 5.5 – Year Over Year Reporting

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By |October 4th, 2018|MediaTools Update, Product Update|Enter your password to view comments.