DATA REPORT: “The Big Bang Theory” Says Goodbye – A Historical Ad Cost Trend Analysis

As “Big Bang” fans mentally prepare themselves for the last season the SQAD Data Team jumped into the ad cost database to analyze the show’s ad cost trends.

By |September 12th, 2018|SQAD Data Reports|0 Comments

MediaLogic: WRAP Delivers Instant Reports With Nielsen Live +1 Stream

Nielsen’s new Live +1 subscribers find faster audience analytics and reporting with SQAD MediaLogic: WRAP

By |September 7th, 2018|News Room, Press Releases|0 Comments

‘Last Man Standing’ Reboot Will Not Be a Top Revenue Generator for Fox

The Tim Allen reboot will likely hold its own during the Friday 8 P.M. timeslot against shows on competing broadcast networks, according to new report from SQAD

By |August 30th, 2018|News Room, Press Releases|0 Comments

DATA REPORT: “Last Man Standing” Reboot on Fox

In advance of its reboot on Fox, the SQAD Data Team analyzed “Last Man Standing” during its last season on ABC and the competition it will be up against this season.

By |August 20th, 2018|SQAD Data Reports|0 Comments

Cable News Ad Costs Change Significantly in First Half of 2018

Shifting political climate helps MSNBC see 129% growth in advertising prices against cable news competitors, says SQAD’s cost data

By |August 17th, 2018|News Room, Press Releases|0 Comments

MSNBC, CNN Make Scatter Pricing Gains, Fox Still Tops In Viewing

Fox News Channel still commands the top spot in terms of viewership, with rising ad revenue, but MSNBC and CNN have been making sharper 30-second commercial pricing gains in the first half of this year.

By |August 6th, 2018|In The News, News Room|0 Comments

DATA REPORT: Cable News Networks, January-June 2018

The shifting political climate plays a major role in the viewership of major cable news networks. The SQAD Data Team pulled scatter costs from the MediaCosts: National database for CNN, Fox News, and MSNBC…

By |July 30th, 2018|SQAD Data Reports|0 Comments

World Cup final ratings flop for Fox

Advertisers paid between $399,451 and $475,963 for 30-second sports during the broadcast of the final match, according to SQAD, a research company.

By |July 17th, 2018|In The News, News Room|0 Comments

World Cup Expects Lower Unit Pricing, Fox Earns Higher Revenues Overall

Research company SQAD says advertisers have paid between $399,451 and $475,963 for 30-second spots during the broadcast of the championship’s deciding contest.

By |July 13th, 2018|In The News, News Room|0 Comments

Fox Nears Sellout for World Cup Final Match

Research company SQAD said that through Wednesday, advertisers had paid between $399,451 and $474,963 for 30-second spots during the World Cup Final…

By |July 12th, 2018|In The News, News Room|0 Comments