Official Press releases for SQAD products, technology, and corporate news.
GTCR, announced today that it has made a strategic investment in SQAD, the advertising research, analytics, and media planning software company, through GTCR’s portfolio company Dreamscape, Inc.
The data in SQAD MediaCost: Canada is aggregated from a proprietary technology bridge that transmits comprehensive transaction data directly from contributing agencies across Canada. All of the data is anonymized and made available to subscribers for comparative analysis, market trends, network analysis for internal performance validation, and year-over-year market insights.
SQAD LLC. has announced an update to the MediaCosts: Local platform – a local ad cost research database built from actual reported transaction data.
Nielsen’s new Live +1 subscribers find faster audience analytics and reporting with SQAD MediaLogic: WRAP
The Tim Allen reboot will likely hold its own during the Friday 8 P.M. timeslot against shows on competing broadcast networks, according to new report from SQAD
Shifting political climate helps MSNBC see 129% growth in advertising prices against cable news competitors, says SQAD’s cost data
Geopath announced the integration of SQAD’s MediaCosts: Local OOH cost database into the company’s OOH Plan platform, Geopath’s market averages planning tool. Geopath members who are also SQAD subscribers will now have access to enhanced analytics and cost insights to plan and execute OOH campaigns.
As the CEO of SQAD, LLC., Marc Krigsman is helping to expand their industry-leading MediaCost data products to redefine market transparency through data intelligence & dynamic planning software.