Reports & infographics from SQAD Data insights.
The summer means it’s time to hit the beach, eat way too much ice cream, and of course, indulge in our guilty-pleasure TV shows. The SQAD Data Team looked into the ad costs for the premiere episodes of some of this season’s biggest premiers, and discovered some interesting insights.
In the midst of all the viewing parties and excitement, the SQAD Data Team took a dive into the upfront data for the NBA Final Games to analyze cost trends from the past several years.
The SQAD Data Team pulled numbers from our MediaCosts: National data to show trends related to advertiser engagement around “Roseanne”.
The SQAD Data Team jumped into our numbers to show recent examples that illustrate both the positive and negative effects of Upfronts on a network.
Since Megyn Kelly made her transition from The Kelly File on Fox News to Megyn Kelly Today on NBC, many outlets have reported ratings declines for the 9:00 AM Today Show block. The question posed to our Data SQAD is, “What is the financial impact of Megyn Kelly Today for NBC?”
The SQAD Data Team started to dig into our MediaCost: National advertising cost data to see if there are any noteworthy trends for this year’s Winter Olympic Games in PyeongChang.
Our Data SQAD Team has pulled historical cost data (2004-2006 season) for the NBC juggernaut, Will & Grace to see where the show was sitting for ad values compared to the competition; and to see how those same numbers would compete in the current TV landscape.
With years of success behind it and no sign of disappearing anytime soon, the Data SQAD decided to run a quick 10 year CPM Volatility Index on the programming block to see what insights jump out in the CPM data.
With O‘Reilly‘s :30sec spot going for $16-$20K (peaking in the last 6 months at as much as $28K p/:30) there will be a lot of ground to make up.