It looks like the future of advertising is finally here and we’re living in a day and age where we are no longer restricted to two dimensional ads on display screens. With the advent of virtual reality (VR), it was only a matter of time before we had virtual reality ads. Maybe you put on your VR goggles and the next thing you know, you’re making your way through different spaces furnished, stocked, and decorated with branded items – there’s a Crate & Barrel dining table; there’s a baby blue Kitchen-Aid mixer; look over there, it’s a Dyson vacuum. It’s all here, in virtual reality, and ready for you to experience. Looking to make a splash is the VR development company, Unity. They recently announced an interesting experience where VR users will suddenly see a floating door in their virtual world. If they choose to enter, they will surrounded by a whole new branded world, separate from the VR experience they were just in. If you think this all sounds crazy, just wait. You can bet, this is just the beginning of a whole new way to engage consumers.