2. Facebook (Almost) Knows Who You Live With
As if Facebook didn’t already have an uncomfortable amount of personal information about you, its new patent is taking things to a new level. In a patent, filed last year but recently made public, Facebook is looking to utilize data scraped from their platforms to match people who live under the same roof in hopes of feeding you smarter and more targeted advertisements. Using photos you post (or are tagged in), comments, captions, messaging history, and the countless other data points it has from Facebook, Messenger, Instagram, and WhatsApp they hope to synergize ads and leverage family connections to maximize the impact of advertisements within the home. Imagine ads for products that one household member may be interested in, could be targeted at the other people in the house as gift suggestions. If successful, Facebook will grab one more inch into controlling every part of our lives – our every move and relationship will soon be used to feed us more and more ads.