3. This Billboard Ad Knows What You Bought Last Week
In today’s world, there are no limits to what advertising is capable of (until we factor in privacy concerns, of course). Imagine waiting at a bus stop with one of those digital ads that shift every 30 seconds. The next thing you know, there’s a Walgreens ad suggesting items like shampoo and toothbrushes. The billboard seems to know what’s on your shopping list – and that’s because it does. This is a scene from a very plausible future of advertising, where smart billboards will be able to track who you are based on your loyalty and rewards cards from your favorite stores. When you come within the vicinity of a programmed billboard, the advertisement will change based on who you are and your buying habits that are tracked on your card. NXP, a semiconductor company, is envisioning this type of advertising with their latest card chip technology, which was presented at this year’s CES conference. How it is ultimately implemented will be up to advertisers, but we can already foresee all the data and privacy issues that will need to be addressed before this takes off. But if/when it does, it will take targeted OOH advertising to a whole new level.