4. Advertising Gets Even More Personal
The advertising industry is constantly pushing the creative boundaries of marketing, refining the machine for better ways to reach potential customers. That’s what Steve Brown and Leonard Butterman had in mind when they started brainstorming an innovative strategy to disrupt mobile advertising. From their experience as fathers, they noticed that their kids were constantly on their phones, communicating though their digital devices even when they were physically sitting next to each other. Thus, the question arose: Why not tap into a currently ad-free space for the next generation of advertising – text messages? And that is how SlamAds was born. SlamAds would appear within the body of a text message, and would be generated based on the relevance to a given conversation. Suppose you were a SlamAd user talking about pizza – a link would pop up at the bottom of your text message for, as an example, a 10% off voucher for Domino’s Pizza that you would send to the receiver of your message. The incentive is simple. The sender gets paid for allowing the ad to be embedded into the text. Users can cash out anytime in the form of gift cards, contribute to a 529 plan for college tuition, or even donate to charity. There are still a lot of questions about privacy, permissions, and revenue, but the innovation of SlamAds places consumers at the center of the ad experience and has the potential to transform the mobile advertising world, bringing ads into even more intimate spaces.