Cheddar Big News is Big News
With all that’s happening around the world today, it’s no surprise that news viewership is on the rise… and it’s also no surprise that video networks and platforms are trying to cater to this demand. Cheddar, a business video network, has its sights set on launching another channel to deliver national and world news, seizing on the opportunity to gain a wider audience and increase its ad revenue. The video network says it is on track to reel in around $11 million in advertising-related revenues this year, relying on its ongoing native ad sponsorships that start at $100,000 per month for entry-level, as well as its higher-level customized ads. While Cheddar’s new channel, Cheddar Big News, looks like a direct competition to long-running news networks like CNN, it may point to something bigger: the fight against cable companies like Xfinity that provide CNN. Cheddar is now available for streaming on platforms like Facebook and Sling TV – according to Cheddar CEO Jon Steinberg, the news channel will stream in “every OTT bundle available in the U.S” by the middle of 2018. The wide distribution network and ongoing advertising deals will set Cheddar apart from traditional channels, with the potential to transform how people consume news.