3. Spotify Brings Targeting Experience to Asia
Back in June, Spotify launched programmatic ad buying, which some have predicted will lead to more mainstream opportunities in audio for programmatic buying. The industry is already seeing a major boost in programmatic inventory in the digital audio space, now through a partnership with Trade Desk, Spotify will be offering inventory throughout the Asia-Pacific region. This partnership allows advertisers to target audiences by age, gender, and music genre, and even playlists. The partnership also gives advertisers the ability to target consumers based on their listening habits, including during commutes, workouts, or at a party – reflecting how users use different playlists that represent or cater to moments in their lives.