5. Kudos for Creative Ads
The best creative ads are pushing the boundaries of marketing, driving engagement, increasing brand awareness, and leaving people talking for days. In the innovation file today:
You’re walking on the sidewalk and from afar, something catches your eye: a human body plastic-wrapped against a bus stop. What?! As you approach the bus stop, your mind is whirring until you realize it’s fake – an elaborate ad for the Netflix series, “Altered Carbon”. The ad campaign for the show took out-of-home marketing to a whole new level with its combination of creativity and shock value. You can just imagine what kind of response it received both on and offline, giving the show a whole lot of attention ahead of the launch of the new season.
Another noteworthy ad idea that caught the industry’s attention comes from OpenFortune, a company that runs ads in fortune cookies. The company recently worked with Capital One to print an ad campaign on 10 million cookies to be distributed to 5,000 Chinese takeout restaurants. One entrepreneur who cracked open his post-meal sweet expecting his lucky numbers discovered the ad in its place, along with a related quirky fortune. He took his cookie to Twitter, where it was well-received with 10,000 likes and then found its way to Reddit where it got another 32,000 upvotes.