MEDIACOSTS: CANADA
ADVANCED
ADVERTISING
COST
BENCHMARK &
TRANSPARENCY

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PLATFORM HIGHLIGHTS

DYNAMIC MARKET ANALYSIS Comparative Data Reports
Market Trends & Performance
Internal Performance Validation
DATA INSIGHTS Side-By-Side Competitive Analysis
Year-Over-Year
Overall Market Insights
BENCHMARKING AT LAUNCH Conventional National
Selective
Specialty
Radio
FUTURE EXPANSION Out-Of-Home
Digital

REAL MARKET
TRANSPARENCY
Discover new market insights and establish a leadership position.

ACTIONABLE
INTELLIGENCE
Greater insight into the competitive landscape. Better targeted placement.

FAIR & EQUITABLE
NEGOTIATION
Efficient and transparent negotiations deliver best value for clients.

MEDIACOSTS
CANADA AD COST REPORTING

*Render. Not actual application.

SPECIALIZED REPORTS

NATIONAL SELECTIVE SPECIALTY RADIO
Cost Analysis by Program
Market Spend Analysis
No Charge Unit Analysis
Low/Avg./High CPP & CPM Reporting
Market/Station Analysis

A CANADIAN DATA REVOLUTION

Driven by Canadian innovation and initiative, an entirely new ad cost data platform is revolutionizing the market. This system is built on transaction data reported anonymously by the housekeeping systems of the leading agencies in Canada to deliver unprecedented ad cost transparency, benchmarking, and validation for contributing subscribers.

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