MEDIACOSTS:LOCAL
IS THE ONLY
REAL COST
INDEX
FOR
LOCAL
MEDIA
COST DATA MEANS
TRANSPARENCY

& BUDGETS
Subscribers can effectively estimate costs and budgets thanks to local market cost benchmarks and intelligence provided by Mediacosts: Local.

BUY-SIDE DATA
The SQAD proprietary data methodology assures subscribers reliable market-by-market cost data calculated using actual reported buys.

STRATEGY
This planning tool allows subscribers to consider multiple daypart/market mix scenarios that will maximize investment & audience reach.
MEDIA COSTS
LOCALCOSTPLATFORM

DATABASE |
MARKETS |
DEMOS |
DAYPART |
---|---|---|---|
Spot TV | 210 | 67 | 8 |
Spot Radio | 260+ | 38 | 7 |
Hispanic TV | 19 | 9 | 6 |
Local Cable | 210 | 12 | 7 |
Out of Home | 99 DMA/98 CBSA | 40 | N/A |
ULTIMATE REPORT FLEXIBILITY
Create Custom Trend Reports | ![]() |
Compare Historic Rates in One Report | ![]() |
Display Multiple Measures | ![]() |
Custom Factors for CPP/CPM | ![]() |
Generate Buying Strategies | ![]() |
Export to Excel & CSV | ![]() |
THE MOST COMPLETE COST INTELLIGENCE INSIGHTS
MediaCosts: Local subscribers are connected to the largest real cost bench-marking and research database for comprehensive CPP and CPM insight by market, daypart, and demo; giving users effective leverage for negotiations and incredibly actionable market intelligence.