MediaCosts Spotlight

Database
Markets
Demos
Daypart
All Nielsen DMAs
67
8
250+
38
7
19
9
6
All Nielsen DMAs
12
7
99 DMA/98 CBSA
40
N/A

Billions of dollars in Local Ad Cost Data means transparency.

Subscribers can effectively estimate costs and budgets thanks to local market cost benchmarks and intelligence provided by MediaCosts: Local.
The SQAD proprietary data methodology assures subscribers reliable market-by-market cost data calculated using actual reported buys.
This planning tool allows subscribers to consider multiple daypart/market mix scenarios that will maximize investment & audience reach.

Comprehensive US Local Ad Cost Benchmarking from MediaCosts

The only real cost index for local media

Granular Local Ad Cost databases.

The most compete Cost Intelligence Insights

MediaCosts: Local subscribers are connected to the largest real cost bench-marking and research database for comprehensive CPP and CPM insight by market, daypart, and demo; giving users effective leverage for negotiations and incredibly actionable market intelligence.

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