MEDIACOSTS:LOCAL
IS THE ONLY
REAL COST
INDEX
FOR
LOCAL
MEDIA
BROADCAST
RADIO
CABLE
OUT OF HOME 
HISPANICCOST DATA MEANS
TRANSPARENCY
& BUDGETS
Subscribers can effectively estimate costs and budgets thanks to local market cost benchmarks and intelligence provided by Mediacosts: Local.
BUY-SIDE DATA
The SQAD proprietary data methodology assures subscribers reliable market-by-market cost data calculated using actual reported buys.
STRATEGY
This planning tool allows subscribers to consider multiple daypart/market mix scenarios that will maximize investment & audience reach.
MEDIA COSTS
LOCALCOSTPLATFORM
DATABASE |
MARKETS |
DEMOS |
DAYPART |
|---|---|---|---|
| Spot TV | 210 | 67 | 8 |
| Spot Radio | 260+ | 38 | 7 |
| Hispanic TV | 19 | 9 | 6 |
| Local Cable | 210 | 12 | 7 |
| Out of Home | 99 DMA/98 CBSA | 40 | N/A |
ULTIMATE REPORT FLEXIBILITY
| Create Custom Trend Reports |  |
| Compare Historic Rates in One Report | |
| Display Multiple Measures | |
| Custom Factors for CPP/CPM | |
| Generate Buying Strategies | |
| Export to Excel & CSV | |
THE MOST COMPLETE COST INTELLIGENCE INSIGHTS
MediaCosts: Local subscribers are connected to the largest real cost bench-marking and research database for comprehensive CPP and CPM insight by market, daypart, and demo; giving users effective leverage for negotiations and incredibly actionable market intelligence.