MediaCosts Spotlight

Database	Markets	Demos	Daypart
Spot TV	All Nielsen DMAs	67	8
Spot Radio	250+	38	7
Hispanic TV	19	9	6
Cable TV	All Nielsen DMAs	12	7
Out-of-Home	99 DMA/98 CBSA	40	N/A

Billions of dollars in Local Ad Cost Data means transparency.

Estimate Cost & Budgets

Subscribers can effectively estimate costs and budgets thanks to local market cost benchmarks and intelligence provided by MediaCosts: Local.

Contributor Buy-Side Data

The SQAD proprietary data methodology assures subscribers reliable market-by-market cost data calculated using actual reported buys.

Buying Strategy

This planning tool allows subscribers to consider multiple daypart/market mix scenarios that will maximize investment & audience reach.

Comprehensive US Local Ad Cost Benchmarking from MediaCosts

The only real cost index for local media

Create Custom Trend Reports
Compare Historic Rates in One Report
Display Multiple Measures
Custom Factors for CPP/CPM
Generate Buying Strategies
Export to Excel & CSV

Granular Local Ad Cost databases.

The most compete Cost Intelligence Insights

MediaCosts: Local subscribers are connected to the largest real cost bench-marking and research database for comprehensive CPP and CPM insight by market, daypart, and demo; giving users effective leverage for negotiations and incredibly actionable market intelligence.

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MediaCosts Spotlight

Billions of dollars in Local Ad Cost Data means transparency.

Comprehensive US Local Ad Cost Benchmarking from MediaCosts

The only real cost index for local media

Granular Local Ad Cost databases.

Broadcast TV

Radio

Cable TV

Out of Home

Hispanic TV

The most compete Cost Intelligence Insights

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