Advertising Cost Spot TV Database

Data FrequencyIssued Monthly
Issue ContentsCurrent Quarter+4 Projected Quarters
MarketsALL Nielsen DMAs
Demographics67 Demos
Dayparts8 Dayparts
CPM DetailLow/Average/High
CPP DetailLow/Average/High

Benefits of accessing market transaction cost data...

Each local television market is unique. Inventory fluctuations, events, politics, and consumer cycles all impact the advertising rates.

With real transaction data pulled from the negotiations from other advertisers gives you more transparency for your negotiations.

Real Cost & CPM/CPP

Proprietary buy-side contributor-based transaction methodology (SQARE) delivers true cost transparency.

Cost Intelligence

Plan and predict media costs and budgets with unprecedented clarity and market precision.

+$8 Billion in Cost Data

SQAD MediaCosts has provided the largest real-cost media database for more than 40 years.

Advertising Cost Transparency

for more than fourty years.

For more than 40 years, SQAD MediaCosts: Local Broadcast TV data has been providing real-cost CPM and CPP data to empower transparency in the budgeting, planning, and buying process; Empowering advertisers and agencies, big & small, to find new and creative ways to reach their audience and maximize their budgets.

MediaCosts Application

Plan & Budget based on: