The only Cable TV Ad Cost Database

Data FrequencyIssued Monthly
Issue ContentsCurrent Quarter+4 Projected Quarters
Markets210 DMAs
Demographics12 Demos
Dayparts7 Dayparts
CPM DetailLow/Average/High
CPP DetailLow/Average/High

Accessing real ad cost data for Local Cable has great benefits...

The local cable television market is vast and complicated. Understanding the dynamic pricing for ads and the impact on your audience is critical to your media plan success.

Thanks to the real transaction cost data pulled from the housekeeping systems of major advertisers, you have more transparency for your budgeting and negotiations.

Market Benchmarks

Set market-level benchmarks by demo and daypart for greater transparency.

Strategic Planning

Gain access to a dynamic research tool that help you strategically plan & negotiate.

Estimate & Budget

Empower planners and buyers with real cost intelligence for budgeting and analysis.

Advertising Cost Transparency

for more than fourty years.

MediaCosts: Local Cable TV data brings a new level of cost transparency for advertisers and agencies as they work to get the most out of the highly effective local cable ad market. Thanks to SQAD’s exclusive real-cost data (cultivated directly from the transaction source), planners can see real-market ad values and adjust their media plans to maximize their budgets and demographic goals.

MediaCosts Application

Plan & Budget based on: