Canadian Advertising Agencies Lead Transparency Revolution for Ad Cost Benchmarking

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Canadian Advertising Agencies Lead Transparency Revolution for Ad Cost Benchmarking

The data in SQAD MediaCost: Canada is aggregated from a proprietary technology bridge that transmits comprehensive transaction data directly from contributing agencies across Canada. All of the data is anonymized and made available to subscribers for comparative analysis, market trends, network analysis for internal performance validation, and year-over-year market insights.