A multi-national pharmaceutical company is trying to juggle the planning activity generated by their agency partners around the world. They need to manage & track the advertising dollars being spent through multiple agencies, but their disjointed approval process is inefficient for dealing with the different countries, brands, currencies, and dollar amounts. They are stuck in an auditing nightmare that costs time and money for stakeholders throughout the process.
Our brand managers need a way to easily approve and track their planned dollars, because we’re being drowned in piles of emails.
By implementing the MediaTools Approval Center throughout their organization, the company can track every single dollar planned globally by their many agency partners and easily approve or reject flowcharts & authorizations. Because approval sequences are highly customizable, multiple approval paths can be crafted to accommodate each brand’s unique corporate structure. All of the steps in their approval chain are now centralized in a scalable cloud server, which increases efficiency while being fully trackable & auditable.
The Approval Center gave our team the ability to easily approve or reject planned media activity and saved lots of time for everyone involved.