A multi-national pharmaceutical company is running campaigns around the world. Because each division will focus on different product verticals, and operate in different currencies, the company needs a flexible & lite tool that utilizes the regional terminology, and allows updating all types of plan data including media types, and customized product categories - all with absolute campaign security.
Our brand managers need a powerful tool to direct the entire campaign process, but our planners need a light and flexible tool to enter data changes.
When this company implemented the Web Access tool for their regional teams they had a fast and easy way to input local currency spend & audience data. The standardization of regional properties & resources allowed for flexible team collaboration so that each team member was using an up-to-date, right-sized tool for their part of the planning process. All of the updated data was seamlessly merged in to the centralized cloud server to be easily accessible from all connected web & desktop applications. MediaTools Web Access saved them time rolling up changes, reduced training, and eliminated redundancies.
The Web Access tool gives our team the right set of features to get the job done quickly and efficiently.