DATA REPORT: Super Bowl Ad Costs Over the Years

Start stocking up on chips, dips, and drinks for your Super Bowl party because the big game will be here before you know it. While some will be tuning into the head-to-head competition, others will be looking out for this year’s lineup of creative new ads during the commercial breaks.

Advertisers spend a great deal of imagination, energy, and a whole lot of money to make these commercials “must-see TV”. The SQAD Data Team looked at how much they have been paying, on average, over the years.

YearAd Cost
2014 (FOX)$3,892,542
2015 (NBC)$4,198,719
2016 (CBS)$4,504,348
2017 (FOX)$4,515,789
2018 (NBC)$4,359,110

Looking at the past five years,

  • Ad prices during the Super Bowl increased the most over the course of two years 2014 to 2016
  • Prices jumped 7.3% from 2014 to 2015 then increased another 6.8% from 2015 to 2016
  • From 2016 to 2017, ad costs remained relatively unchanged, with a 0.3% increase
  • From 2017 to 2018, prices went down 3.6%

Most advertisers have not entered their final buys into their housekeeping systems for this year’s Super Bowl, so 2019 numbers are still evolving. Once the final numbers are in, we’ll see if this year continues the downward trend, or if things are looking up for the Super Bowl ad prices.

UPDATE: 15-NOV-2019 to reflect 2019.

All data provided by SQAD MediaCosts: National (NetCosts). For more information, please visit our website: