Ad Prices On Fox’s ‘The Ingraham Angle’ Fall In The Wake Of Advertiser Boycott

By: Jonathan Berr
April 12, 2018

…The average price for a 30-second spot on The Ingraham Angle for the week of April 9 to April 13 was $11,305-$13,405, compared with $12,310-$14,732 during the week of March 26 to March 30, according to SQAD, a company that provides advertising analytics and planning tools.

Keep in mind that the media firestorm over Ingraham’s comments started on March 28 and that there may be other reasons for the price fluctuations. According to SQAD, the drop off in ad prices “is not particularly noteworthy yet” and noted the vast majority of the show’s commercial time is sold in advance at the upfronts as it is for most TV ads…

Read more at: Forbes.