College Hoops Final Game Spot Price up 3%: SQAD

By: Jon Lafayette
April 4, 2018

…Prices for commercials during the men’s college basketball championship game hit a record this year, ranging from $1.427 million and $1.712 million for a 30-second spot on TBS, up 3%, according to research company SQAD.

A year ago, when the final game aired on CBS, the price of a spot ranged between $1.388 million and $1.661 million.

The average cost for Final Four games was up 10.6% to between $807,283 and $966,086, SQAD said…

Read more at: Broadcasting & Cable.