Media cost and forecasting data supplier SQAD has appointed Nielsen veteran Tim Dolson as Director of Research.
February 20, 2015
From its operations in New York, Los Angeles, Chicago, Evanston, IL, Manila, and London, SQAD offers clients business intelligence to help them plan and manage their advertising investments. In addition, the company provides media planning solutions and media data to ad agencies, buying services, advertisers, television and radio stations, cable operators, program syndicators and Internet publishers.
Dolson joins with more than thirty years’ applied statistics and data analysis experience gained at Nielsen, where he most recently served as Vice President of Statistical Methods. During his time with the firm, he worked with sales and client support teams in services spanning from TV, Internet and mobile measurement, and he helped develop several services and products including the firm’s national and local Hispanic services, Internet measurement and television audience measurement.
In his new role, Dolson will oversee the design of SQAD’s statistical procedures, and is also tasked with building additional media measurement products. CEO Neil Klar comments: ‘We have always prided ourselves on the accuracy and transparency of our data, and Tim’s exceptional research background will support and elevate that mission. Tim will be an integral member of the team, as SQAD continues to deliver clear, concise data and analysis to our clients, even as the ratings and metrics within the media industry continue to change.’