— Former GroupM Director of IT Joins Advertising Forecasting and Planning Firm to Oversee Management and Integration of Full Suite of Products —
(Tarrytown, NY) June 22, 2015 – SQAD LLC, the largest independent provider of global business solutions for planning and managing advertising investments, today announced the hiring of Ron Iozzio as Vice President and Director of Product Management. In this position, Mr. Iozzio will supervise all SQAD product offerings, including all advertising forecasting and media planning tools.
Mr. Iozzio most recently was a Senior Partner and Director of IT at GroupM. In that capacity, he was responsible for managing products to enhance client needs, overseeing internal operating systems, and collaborating with vendors. Included in this work was the creation and maintenance of a dashboard that aggregated roughly $10 billion in annual media expenditures that was used to secure competitive rates on behalf of clients. At SQAD, Mr. Iozzio will also be tasked with consolidating all of SQAD’s products, including integrating data sets across various advertising tools, such as SQAD’s media planning software MediaTools™, data analytics tools, and cost forecasting tools for national, spot, and Hispanic spot TV, spot radio and the Internet.
“SQAD’s data is unparalleled within the advertising industry, and as our capabilities expand, we are committed to providing the fully integrated media solutions for the full suite of our products. To tackle this challenge, we have found a great talent in Ron Iozzio, ” said Neil Klar, SQAD CEO. “Ron comes with excellent project management experience in serving client needs while supporting internal growth. He is a wonderful addition to our growing team.”
Before joining SQAD, Mr. Iozzio was responsible for dozens of projects during his fourteen years at GroupM where he directed the North American IT Project Management Office, the Business Intelligence team and Technical Operations support area. Mr. Iozzio’s career started at Carat as a spot buyer before transitioning to the IT department and serving as Applications Manager. Following Carat, Mr. Iozzio was Applications Manager and Director of Business Applications at Mindshare before moving to GroupM. He holds BA in Communications with a concentration in Advertising and Public Relations from Ithaca College.
SQAD’s® mission is to provide its global clients with business intelligence to effectively plan and manage their advertising investments. Recognized as the premier provider of media planning software (Mediatools™), data analytics tools (WRAP), and the industry standard in cost forecasting for national TV (NetCosts™—network TV, cable and syndication), Spot TV, Hispanic Spot TV Plus, Spot Radio and the Internet (WebCosts®). SQAD provides media planning solutions and reliable media data to advertising agencies, buying services, advertisers, television and radio stations, cable operators, program syndicators and Internet publishers. Established more than 25 years ago, SQAD serves over 1, 500 clients. For more information on SQAD, visit www.sqad.com.