Former Nielsen Veteran Joins Advertising Forecasting and Planning Firm to Oversee Data Analytics

Tarrytown, NY (February 10, 2015) – SQAD LLC, the largest independent provider of global business solutions for planning and managing advertising investments, today announced the hiring of Tim Dolson as Director of Research.

Following decades of experience designing statistical methods and conducting data analysis in the media industry, Mr. Dolson will be overseeing the design of SQAD’s statistical procedures, ensuring the accuracy and accountability of the firm’s real-time ad cost tracking and forecasting data. Mr. Dolson will also be tasked with building and expanding additional products designed to further benefit SQAD’s clients and adjust to the media industry’s evolving ad measurement metrics.

“We have always prided ourselves on the accuracy and transparency of our data, and Tim’s exceptional research background will support and elevate that mission, ” said Neil Klar, CEO of SQAD. “Tim will be an integral member of the team, as SQAD continues to deliver clear, concise data and analysis to our clients, even as the ratings and metrics within the media industry continue to change.”

Mr. Dolson added, “SQAD is synonymous with trusted data, and working on their outstanding products is a great opportunity for me. I was drawn to this firm’s stature within the media industry and continued growth, and I am excited to join this knowledgeable and dedicated team.”

Mr. Dolson brings his expertise in applied statistics that was utilized in over thirty years of development, design and analysis of statistical methods at Nielsen, where he most recently served as vice president of statistical methods. At Nielsen, Mr. Dolson worked with sales and client support teams in services spanning from TV, Internet and mobile measurement. Mr. Dolson worked on the development of many key services and products including the national and local Hispanic services, Internet measurement and television audience measurement globally. Mr. Dolson has a MS in applied probability and statistics and a BS in mathematical sciences from Northern Illinois University, and participated in programs at the Survey Research Center at the University of Michigan.

About SQAD

SQAD’s® mission is to provide its global clients with business intelligence to effectively plan and manage their advertising investments.  Recognized as the premier provider of media planning software (Mediatools™), data analytics tools (WRAP), and the industry standard in cost forecasting for national TV (NetCosts™—network TV, cable and syndication), Spot TV, Hispanic Spot TV Plus, Spot Radio and the Internet (WebCosts®). SQAD provides media planning solutions and reliable media data to advertising agencies, buying services, advertisers, television and radio stations, cable operators, program syndicators and Internet publishers. Established more than 25 years ago, SQAD serves over 1, 500 clients. For more information on SQAD, visit www.sqad.com.