It’s all about audience! On Wednesday, November 2nd GABBCON will host its Audience Based Buying Summit in Los Angeles, bringing together brands, agencies, and adtech companies for a discussion on what is keeping CMOs and agency leaders up at night. Attendees will be treated to a rich discussion on implementing successful strategies for audience based buying and the challenges to scale, success, and finding global solutions.
Marc Krigsman, CEO of SQAD, a key player in the multimedia industry and seasoned business leader with a proven track record for building success for companies including ESPN, Fox Cable Networks, and Cross MediaWorks, will be moderating the afternoon panel discussion on big data technology.
More details are below. And don’t hesitate to reach out if you plan to attend!
Why A 100+ Year Old Company Is Investing In Data Technology:
Hear how this 100+ year old company is positioning data as more than just a tool for the marketing team and how to get cross-functional consensus.
Wednesday, November 2, 2016
GABBCON: Audience Based Buying Summit
City Club, Los Angeles