SQAD Expands MediaCosts: Local Cable TV Data

With the new changes in the Local Cable data set, you can bring true cross-media cost planning to your strategies. You’re going to love the deeper cost intelligence you’ll discover, and enjoy a new level of transparency in your local cable media buying process.GET MORE INFO

EXPANDED MARKET INSIGHTS

We’ve added 53 more markets to the Local Cable database, giving you incredible transparency into 153 DMA markets.

MARKETRANK
NEW YORK1
LOS ANGELES2
CHICAGO3
PHILADELPHIA4
DALLAS-FT. WORTH5
SAN FRANCISCO-OAK-SAN JOS6
WASHINGTON, DC (HAGRSTWN)7
HOUSTON8
BOSTON (MANCHESTER)9
ATLANTA10
TAMPA-ST. PETE (SARASOTA)11
PHOENIX (PRESCOTT)12
DETROIT13
SEATTLE-TACOMA14
MINNEAPOLIS-ST. PAUL15
MIAMI-FT. LAUDERDALE16
DENVER17
ORLANDO-DAYTONA BCH-MELBR18
CLEVELAND-AKRON (CANTON)19
SACRAMNTO-STKTON-MODESTO20
ST. LOUIS21
CHARLOTTE22
PITTSBURGH23
RALEIGH-DURHAM (FAYETVLLE24
PORTLAND, OR25
BALTIMORE26
INDIANAPOLIS27
SAN DIEGO28
NASHVILLE29
HARTFORD & NEW HAVEN30
SAN ANTONIO31
COLUMBUS, OH32
KANSAS CITY33
SALT LAKE CITY34
MILWAUKEE35
CINCINNATI36
GREENVLL-SPART-ASHEVLL-AN37
WEST PALM BEACH-FT.PIERCE38
AUSTIN39
LAS VEGAS40
OKLAHOMA CITY41
NORFOLK-PORTSMTH-NEWPTNWS42
HARRISBURG-LNCSTR-LEB-YRK43
GRAND RAPIDS-KALMZOO-B.CR44
BIRMINGHAM (ANN AND TUSC)45
GREENSBORO-H.POINT-W.SALE46
JACKSONVILLE47
ALBUQUERQUE-SANTA FE48
LOUISVILLE49
NEW ORLEANS50
MEMPHIS51
PROVIDENCE-NEW BEDFORD52
BUFFALO53
FRESNO-VISALIA54
RICHMOND-PETERSBURG55
WILKES BARRE-SCRANTON56
LITTLE ROCK-PINE BLUFF57
TULSA58
ALBANY-SCHENECTADY-TROY59
MOBILE-PENSACOLA (FT WAL)60
FT. MYERS-NAPLES61
KNOXVILLE62
LEXINGTON63
DAYTON64
HONOLULU65
WICHITA-HUTCHINSON PLUS66
ROANOKE-LYNCHBURG67
GREEN BAY-APPLETON68
DES MOINES-AMES69
CHARLESTON-HUNTINGTON70
TUCSON (SIERRA VISTA)71
FLINT-SAGINAW-BAY CITY72
SPOKANE73
OMAHA74
SPRINGFIELD, MO75
ROCHESTER, NY76
COLUMBIA, SC77
TOLEDO78
HUNTSVILLE-DECATUR (FLOR)79
MADISON80
PORTLAND-AUBURN81
SHREVEPORT82
PADUCAH-CAPE GIRARD-HARSB83
HARLINGEN-WSLCO-BRNSV-MCA84
SYRACUSE85
CHAMPAIGN&SPRNGFLD-DECATU86
WACO-TEMPLE-BRYAN87
COLORADO SPRINGS-PUEBLO88
CHATTANOOGA89
CEDAR RAPIDS-WTRLO-IWC&DU90
SAVANNAH91
EL PASO (LAS CRUCES)92
BATON ROUGE93
CHARLESTON, SC94
JACKSON, MS95
SOUTH BEND-ELKHART96
BURLINGTON-PLATTSBURGH97
TRI-CITIES, TN-VA98
FT. SMITH-FAY-SPRNGDL-RGR99
GREENVILLE-N.BERN-WASHNGT100
DAVENPORT-R.ISLAND-MOLINE101
MYRTLE BEACH-FLORENCE102
EVANSVILLE103
JOHNSTOWN-ALTOONA-ST COLG104
BOISE106
TALLAHASSEE-THOMASVILLE107
TYLER-LONGVIEW(LFKN&NCGD)108
SIOUX FALLS(MITCHELL)109
FT. WAYNE110
AUGUSTA111
RENO112
LANSING113
FARGO-VALLEY CITY116
EUGENE117
PEORIA-BLOOMINGTON118
TRAVERSE CITY-CADILLAC119
MACON121
YAKIMA-PASCO-RCHLND-KNNWC122
MONTEREY-SALINAS125
BAKERSFIELD126
COLUMBUS, GA (OPELIKA,AL)127
LA CROSSE-EAU CLAIRE129
WILMINGTON130
AMARILLO131
CHICO-REDDING132
COLUMBUS-TUPELO-WEST POIN133
WAUSAU-RHINELANDER134
TOPEKA135
COLUMBIA-JEFFERSON CITY136
MONROE-EL DORADO137
MEDFORD-KLAMATH FALLS139
DULUTH-SUPERIOR142
ODESSA-MIDLAND143
SALISBURY144
LUBBOCK145
SIOUX CITY149
JOPLIN-PITTSBURG151
ALBANY, GA152
PANAMA CITY154
BILOXI-GULFPORT157
WHEELING-STEUBENVILLE158
BLUEFIELD-BECKLEY-OAK HIL159
IDAHO FALLS-POCATLLO(JCK)163
MISSOULA164
ABILENE-SWEETWATER165
BILLINGS166
UTICA171
ELMIRA (CORNING)175
JACKSON, TN176
MARQUETTE180
BUTTE-BOZEMAN185
GRAND JUNCTION-MONTROSE186
PARKERSBURG194

EXPANDED DEMOGRAPHIC INSIGHTS

With this update, we’re giving you insight into 12 total demos, which will allow you to plan your budgets with finer detail than ever before.

DEMOSADULTSWOMENMEN
18-34
18-49
25-49
25-54
35-64
50+

EXPANDED DAYPART INSIGHTS

The latest update delivers an entirely new “Weekend” daypart, as well as a newly combined Prime Access & Early Fringe dayparts.

  • EARLY MORNING
  • DAYTIME
  • EARLY FRINGE
  • PRIMETIME
  • LATE FRINGE
  • WEEKEND
  • CABLE TOTAL DAY

Add MediaCosts: Local Cable TV to your subscription.

If you don’t already have a subscription to the Local Cable TV cost data, we’re here to help. Call 914-524-7600 opt 2 to contact your SQAD Account Executive, and we’ll get you setup with this expanded database.