SQAD Expands MediaCosts: Local Cable TV Data

With the new changes in the Local Cable data set, you can bring true cross-media cost planning to your strategies. You’re going to love the deeper cost intelligence you’ll discover, and enjoy a new level of transparency in your local cable media buying process.

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EXPANDED MARKET INSIGHTS

We’ve added 53 more markets to the Local Cable database, giving you incredible transparency into 153 DMA markets.

MARKET RANK
NEW YORK 1
LOS ANGELES 2
CHICAGO 3
PHILADELPHIA 4
DALLAS-FT. WORTH 5
SAN FRANCISCO-OAK-SAN JOS 6
WASHINGTON, DC (HAGRSTWN) 7
HOUSTON 8
BOSTON (MANCHESTER) 9
ATLANTA 10
TAMPA-ST. PETE (SARASOTA) 11
PHOENIX (PRESCOTT) 12
DETROIT 13
SEATTLE-TACOMA 14
MINNEAPOLIS-ST. PAUL 15
MIAMI-FT. LAUDERDALE 16
DENVER 17
ORLANDO-DAYTONA BCH-MELBR 18
CLEVELAND-AKRON (CANTON) 19
SACRAMNTO-STKTON-MODESTO 20
ST. LOUIS 21
CHARLOTTE 22
PITTSBURGH 23
RALEIGH-DURHAM (FAYETVLLE 24
PORTLAND, OR 25
BALTIMORE 26
INDIANAPOLIS 27
SAN DIEGO 28
NASHVILLE 29
HARTFORD & NEW HAVEN 30
SAN ANTONIO 31
COLUMBUS, OH 32
KANSAS CITY 33
SALT LAKE CITY 34
MILWAUKEE 35
CINCINNATI 36
GREENVLL-SPART-ASHEVLL-AN 37
WEST PALM BEACH-FT.PIERCE 38
AUSTIN 39
LAS VEGAS 40
OKLAHOMA CITY 41
NORFOLK-PORTSMTH-NEWPTNWS 42
HARRISBURG-LNCSTR-LEB-YRK 43
GRAND RAPIDS-KALMZOO-B.CR 44
BIRMINGHAM (ANN AND TUSC) 45
GREENSBORO-H.POINT-W.SALE 46
JACKSONVILLE 47
ALBUQUERQUE-SANTA FE 48
LOUISVILLE 49
NEW ORLEANS 50
MEMPHIS 51
PROVIDENCE-NEW BEDFORD 52
BUFFALO 53
FRESNO-VISALIA 54
RICHMOND-PETERSBURG 55
WILKES BARRE-SCRANTON 56
LITTLE ROCK-PINE BLUFF 57
TULSA 58
ALBANY-SCHENECTADY-TROY 59
MOBILE-PENSACOLA (FT WAL) 60
FT. MYERS-NAPLES 61
KNOXVILLE 62
LEXINGTON 63
DAYTON 64
HONOLULU 65
WICHITA-HUTCHINSON PLUS 66
ROANOKE-LYNCHBURG 67
GREEN BAY-APPLETON 68
DES MOINES-AMES 69
CHARLESTON-HUNTINGTON 70
TUCSON (SIERRA VISTA) 71
FLINT-SAGINAW-BAY CITY 72
SPOKANE 73
OMAHA 74
SPRINGFIELD, MO 75
ROCHESTER, NY 76
COLUMBIA, SC 77
TOLEDO 78
HUNTSVILLE-DECATUR (FLOR) 79
MADISON 80
PORTLAND-AUBURN 81
SHREVEPORT 82
PADUCAH-CAPE GIRARD-HARSB 83
HARLINGEN-WSLCO-BRNSV-MCA 84
SYRACUSE 85
CHAMPAIGN&SPRNGFLD-DECATU 86
WACO-TEMPLE-BRYAN 87
COLORADO SPRINGS-PUEBLO 88
CHATTANOOGA 89
CEDAR RAPIDS-WTRLO-IWC&DU 90
SAVANNAH 91
EL PASO (LAS CRUCES) 92
BATON ROUGE 93
CHARLESTON, SC 94
JACKSON, MS 95
SOUTH BEND-ELKHART 96
BURLINGTON-PLATTSBURGH 97
TRI-CITIES, TN-VA 98
FT. SMITH-FAY-SPRNGDL-RGR 99
GREENVILLE-N.BERN-WASHNGT 100
DAVENPORT-R.ISLAND-MOLINE 101
MYRTLE BEACH-FLORENCE 102
EVANSVILLE 103
JOHNSTOWN-ALTOONA-ST COLG 104
BOISE 106
TALLAHASSEE-THOMASVILLE 107
TYLER-LONGVIEW(LFKN&NCGD) 108
SIOUX FALLS(MITCHELL) 109
FT. WAYNE 110
AUGUSTA 111
RENO 112
LANSING 113
FARGO-VALLEY CITY 116
EUGENE 117
PEORIA-BLOOMINGTON 118
TRAVERSE CITY-CADILLAC 119
MACON 121
YAKIMA-PASCO-RCHLND-KNNWC 122
MONTEREY-SALINAS 125
BAKERSFIELD 126
COLUMBUS, GA (OPELIKA,AL) 127
LA CROSSE-EAU CLAIRE 129
WILMINGTON 130
AMARILLO 131
CHICO-REDDING 132
COLUMBUS-TUPELO-WEST POIN 133
WAUSAU-RHINELANDER 134
TOPEKA 135
COLUMBIA-JEFFERSON CITY 136
MONROE-EL DORADO 137
MEDFORD-KLAMATH FALLS 139
DULUTH-SUPERIOR 142
ODESSA-MIDLAND 143
SALISBURY 144
LUBBOCK 145
SIOUX CITY 149
JOPLIN-PITTSBURG 151
ALBANY, GA 152
PANAMA CITY 154
BILOXI-GULFPORT 157
WHEELING-STEUBENVILLE 158
BLUEFIELD-BECKLEY-OAK HIL 159
IDAHO FALLS-POCATLLO(JCK) 163
MISSOULA 164
ABILENE-SWEETWATER 165
BILLINGS 166
UTICA 171
ELMIRA (CORNING) 175
JACKSON, TN 176
MARQUETTE 180
BUTTE-BOZEMAN 185
GRAND JUNCTION-MONTROSE 186
PARKERSBURG 194

EXPANDED DEMOGRAPHIC INSIGHTS

With this update, we’re giving you insight into 12 total demos, which will allow you to plan your budgets with finer detail than ever before.

DEMOS ADULTS WOMEN MEN
18-34
18-49
25-49
25-54
35-64
50+

EXPANDED DAYPART INSIGHTS

The latest update delivers an entirely new “Weekend” daypart, as well as a newly combined Prime Access & Early Fringe dayparts.

  • EARLY MORNING
  • DAYTIME
  • EARLY FRINGE
  • PRIMETIME
  • LATE FRINGE
  • WEEKEND
  • CABLE TOTAL DAY

Add MediaCosts: Local Cable TV to your subscription.

If you don’t already have a subscription to the Local Cable TV cost data, we’re here to help. Call 914-524-7600 opt 2 to contact your SQAD Account Executive, and we’ll get you setup with this expanded database.