SQAD MediaCosts: Local Platform Update
We’ve got some exciting news! Our Product Team just rolled out a big update on our MediaCosts: Local platform that allows for even more user-friendly ad planning and reporting.
REPORT BUILDER
The Report builder has been redesigned so research teams can generate reports with ease and efficiency. Now you can:
- Make your selections all on one page
- Easily mix and match Markets, Demos, Dayparts, type of metrics, etc. with a simple drag and drop selection process
- Save even more time with Select All and Deselect All options that have been added to drop-down menus to eliminate time-consuming mass selections
In addition, we’ve added an easy-to-use cloning function to the Buying Strategy tool – you can now easily carry over GRP and Factor selections between strategy variations.
REPORT BUILDER PREVIEW
HOMEPAGE & TREND REPORTS
In case you missed it, we also released updates earlier this year on the Homepage and the Trend Reports. On the Homepage, we’ve added:
- Easy access for Recent Buying Strategies
- Quick drop-down access to:
- Admin
- Help
- Profile Settings
- A Help section in which you will find Training Resources that houses tutorials and learning materials
In the Trend Reports, you will find:
- CPM measurements have been added – now users can now toggle between CPMs and CPPs when analyzing data sets
- A new export function – allows you to export Trend Reports for deeper analytic analysis
Login today to check out all the new features and start planning!
