The venerable and dependable “Shark Week” on the Discovery Channel has been part of the popular culture since its debut in 1988. With years of success behind it and no sign of disappearing anytime soon, the Data SQAD decided to run a quick 10 year CPM Volatility Report on the programming block to see what insights jump out in the CPM data.
With 2017 seeing the head-to-head showdown between Michael Phelps and a great white shark pulling in more than 5 million total viewers (making it the highest-rated Shark Week special ever across P25-54, W25-54, and W18-49). Discovery became the No. 1 basic cable network in primetime Sunday night. So what does the CPM data say.