With the excitement of the World Series in high gear, the SQAD Data Team decided to take a look at the 2017 and 2018 World Series ad cost numbers to see what insights could be found.
Organizing a comparison on the first 5 games in the series revealed some interesting analysis. Right off the top, we noticed that the high-average for a 30-second ad cost remained consistent year-over-year for the first four games of each series.
Here are some data points that jumped out from the report:
- There was a steep increase in 30-second average ad costs for the 2018 World Series
- Ad costs for a 30-second advertising during Game 5 of the 2018 World Series were $373,416
- In 2017, the Game 5 average ad cost was $269,545 in 2017
- There was a 32% increase year-over-year from 2017 to 2018 in Game 5
The main takeaway in the numbers is that the total average for ad costs in 2018 was up from 2017. Because the 2018 series was only 5 games, the comparison of 2017 to 2018 is an inconsistent comparison.
In the final 2 games of the 2017 World Series, average high 30-second ad costs were $222,409 for Game 6 and $263,834 for Game 7 (data not shown in graph). Compared to the other 5 games in the 2017 series, overall ad costs were down 19% in Game 6 and 2% in Game 7. The final games of the 2017 World Series experienced a steep drop-off.
All data provided by SQAD MediaCosts: National (NetCosts). For more information, please visit our website: www.sqad.com/mediacosts/national