Ad Cost Trends Over the Years
In reviewing the average combination ad costs (scatter and upfront) for each of the 11 seasons, we see how the program had become a powerful revenue driver for CBS.
Key Trend Insights:
- The first season of “The Big Bang Theory” saw average ad costs of $133,355
- Prices increased steadily climbed through the years until its peak during Season 8 (2014-15)
- At the peak, ad costs were averaging $345,535, nearly 160% more than the first season
- Since season 8 on, prices have declined:
- Down 6% from Season 8 to 9
- Down 5% from Season 9 to 10
- Down 10% from Season 10 to 11
- Season 11 averaged $276,841 per 30 second ad, which was:
- 108% higher than the first season
- 20% lower than the peak at Season 8
It’s not clear if the decreasing revenues are related to decreasing popularity with advertisers over the past few years, or if the market is simply correcting from an overly enthusiastic bidding war for the loyal viewers.