SQAD MediaCosts: Local Cable TV Data includes 210 local markets

EXPANDED LOCAL CABLE COST DATA…

With the May 2018 release in the Local Cable data set, we’ve expanded your cost transparency visibility coast-to-coast by integrating all 210 DMA’s into the research data. This broader data set allows researchers to dig into the real transactional ad costs in every market in the US for true cross-media cost planning and strategies.

UPDATED BACK ISSUES…

Additionally, for those users with access to back issues of the data, we have updated all previous data releases with the expanded market lists. With this update, your historic trend reporting and research will include all relevant markets.

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EXPANDED MARKET INSIGHTS

We’ve added 57 more markets to the Local Cable database, giving you incredible transparency into all 210 DMA markets.

LINCOLN & HASTINGS-KRNY106
SPRINGFIELD-HOLYOKE116
YOUNGSTOWN117
LAFAYETTE, LA121
SANTABARBRA-SANMAR-SANLUOB123
MONTGOMERY (SELMA)124
CORPUS CHRISTI, TX128
ROCKFORD, IL138
MINOT-BISMARCK-DICKINSON141
BEAUMONT-PORT ARTHUR, TX142
PALM SPRINGS, CA146
ANCHORAGE, AK147
WICHITA FALLS & LAWTON149
ERIE, PA150
ROCHESTR-MASON CITY-AUSTIN153
TERRE HAUTE, IN155
BANGOR, ME156
GAINESVILLE159
SHERMAN-ADA160
BINGHAMTON, NY161
YUMA-EL CENTRO166
HATTIESBURG-LAUREL168
CLARKSBURG-WESTON169
RAPID CITY, SD170
QUINCY-HANNIBAL-KEOKUK172
DOTHAN, AL173
LAKE CHARLES, LA174
HARRISONBURG, VA175
ALEXANDRIA, LA178
WATERTOWN, NY179
BOWLING GREEN, KY181
JONESBORO, AR182
CHARLOTTESVILLE, VA183
LAREDO, TX184
BEND, OR186
LAFAYETTE, IN188
LIMA, OH189
TWIN FALLS190
MERIDIAN, MS191
GREAT FALLS, MT192
GREENWOOD-GREENVILLE193
EUREKA, CA195
SAN ANGELO, TX196
CHEYENNE-SCOTTSBLUF197
CASPER-RIVERTON198
MANKATO199
OTTUMWA-KIRKSVILLE200
ST. JOSEPH201
FAIRBANKS202
VICTORIA203
ZANESVILLE204
HELENA205
PRESQUE ISLE206
JUNEAU207
ALPENA208
NORTH PLATTE209
GLENDIVE210

To see a full list of all 210 DMA markets here.

Need access to MediaCosts: Local Cable TV data?

If you don’t already have a subscription to the Local Cable TV cost data, we’re here to help. Call 914-524-7600 opt 2 to contact your SQAD Account Executive, and we’ll get you setup with this expanded database.