MediaCosts - SQAD
This Is Us Went From Being an Abandoned Film Script to a Breakout Hit
By: Jason LynchMay 11, 2017 …Greenblatt was hedging his bets last summer, NBCUniversal’s ad sales chief Linda Yaccarino was taking the opposite approach during her upfront negotiations. After the trailer […]
A 30-Second Ad on Fox’s Empire Would Have Cost You Over $500K Last Year
By: Erik OsterOctober 17, 2016 Advertising research, analytics, and planning tool SQAD pushed out an analysis of the average cost of a primetime 30-second spot for the top-rated fall shows […]
The Improbable Economics Of Linear TV Addressability
By: AdExchangerSeptember 26th, 2016 …In the US, TV inventory is nested, with advertisers able to reach audiences at a programmer level, through syndication, spot TV and local zone cable. On […]
Product News: Local Spot Cable Database (July 2016)
Agencies & advertisers agree that Local Cable can be an incredibly effective way to reach your target demographic in specific markets; up until now there has been no industry standard providing consistent and reliable cost data for planning and negotiating your ad rates.
WebCosts – June 2016 Update
The next generation is a major undertaking and will initially manifest as new reports and insights, which will be added to the platform as we move through the year. Concurrently, the WebCosts product team is reviewing all aspects of WebCosts. This assessment will result in major changes that will continue to elevate WebCosts’ importance and utility as part of the digital advertising cost assessment and planning process.
March Sadness: TV Ad Rates Plummet, Send Weak Signal For Upfront Demand
By: Joe MandeseApril 20, 2016 In a good year, the month of March provides a spark of momentum as the major broadcast and cable networks head into their upfront selling […]
Tesla’s Best Celebrity Evangelist Emerges: It’s Stephen Colbert
By: Dana HillOctober 22, 2015 When “The Late Show With Stephen Colbert” debuted on CBS last month, the host chose Elon Musk, the chief executive officer of Tesla Motors Inc., as […]
How the Late-Night Host Shuffle Has Changed the Price of Ads
By: Jason LynchOctober 19, 2015 Buyers place their bets on Fallon and Colbert Networks and advertisers typically spend every fall focused on the new prime-time lineups. Not this year. All […]
Money’s Coming To Video But The Industry Isn’t Ready
By: AdExchangerSeptember 28, 2015 “On TV and Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Kevin Lenane, general manager of […]
SQAD LAUNCHES WEB-BASED SQAD UNIVERSE, NEW CLIENT ACCESS PORTAL
the launch of a new portal offering clients access to the firm’s advertising cost analysis and forecasting tools on a web-based platform. The new portal, named SQAD Universe, will provide clients using various operating systems and browsers...
