![HERO_MediaTools_flowchart](https://sqad.com/hs-fs/hubfs/HERO_MediaTools_flowchart%20(2).png?width=600&height=515&name=HERO_MediaTools_flowchart%20(2).png)
SQAD Advertising Research, Analytics & Planning
Build smarter media plans with our easy-to-use media planning software and data set for advertisers, agencies, and brands.
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SQAD simplifies your research, review, planning, management, and reporting across all media strategies; including network, local, cable television, radio, out-of-home, and digital channels.
MediaTools
Discover the power and productivity gains from the world's most-sophisticated media planning and management system.
MediaCosts
Reveal the cost behind the audience and plan efficient use of your marketing budget with actual transaction-based cost data.
MediaLogic
Understand your audience and discover the story of engagement with lightning-fast analytics reporting from Nielsen & Comscore.
![HERO__mediatoolls 1](https://sqad.com/hs-fs/hubfs/HERO__mediatoolls%201.png?width=600&height=515&name=HERO__mediatoolls%201.png)
MediaTools
Advanced media planning software
Planning, Visualization, and Flowcharts
The most successful agencies and brands around the world rely on our user-friendly workflow productivity optimization for their mission-critical media management and planning.
![HERO__medialogic](https://sqad.com/hs-fs/hubfs/HERO__medialogic.png?width=600&height=515&name=HERO__medialogic.png)
MediaLogic
MediaLogic is a multi-source audience analytics and research platform covering Nielsen and Comscore audience data.
![HERO__mediacosts](https://sqad.com/hs-fs/hubfs/HERO__mediacosts.png?width=600&height=515&name=HERO__mediacosts.png)
MediaCosts
Real-market cost transparency for the United States and Canada
National Cost Data
- Network Television
- Cable Television
- Syndicated Television
- Hispanic Television
Local Cost Data
- Broadcast (Spot) Television
- Cable Television
- Radio
- Hispanic Television
- Out-of-Home
Digital Cost Data
- In-Stream Video
- Display Ads
The largest global ad agencies and brands trust SQAD
For more than 40 years, SQAD has transformed the way leading advertisers build and manage their media planning workflow.
![LOGOS_Client-26-ppziic0c2ag2f119l7b9f4gffsh7e619m5x8j6o2qy](https://sqad.com/hs-fs/hubfs/LOGOS_Client-26-ppziic0c2ag2f119l7b9f4gffsh7e619m5x8j6o2qy.png?width=200&name=LOGOS_Client-26-ppziic0c2ag2f119l7b9f4gffsh7e619m5x8j6o2qy.png)
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![LOGOS_Client_Pfizer-ppzhp70g76k2i7czqlvm4h60hs3kryctlxvcydvfmo](https://sqad.com/hs-fs/hubfs/LOGOS_Client_Pfizer-ppzhp70g76k2i7czqlvm4h60hs3kryctlxvcydvfmo.png?width=200&name=LOGOS_Client_Pfizer-ppzhp70g76k2i7czqlvm4h60hs3kryctlxvcydvfmo.png)