MEDIA LOGIC
COMPREHENSIVE
AUDIENCE DATA
TOOLS FOR RESEARCH
& MEDIA ANALYSIS
The most-trusted analysis tool for media outlets, advertisers, and agencies to connect-the-dots of target demo behavior thanks to deep integration with the best audience analytics data sources in the world.
A FRUSTRATING
problem
You’ve invested in deep and rich data to give your company a competitive edge in planning, predicting, and measuring your campaign success, but each individual data set seems like a frustrating mess of endless hours of hunting, gathering, and waiting for reports to be generated. Your data investment is being wasted because you can’t easily access, compare, report, and act on the information being provided by these data sources.
THE TRUSTED
solution
The MEDIA LOGIC reporting from SQAD WRAP gives you the power to maximize your investment in Big Data sources by helping you reclaim the wasted hours spent trying to find the actionable intel that you need. Our powerful research tool absorbs the vast amount of data provided by services like comScore, Nielsen, and others to provide you with a single unified interface that lets you easily discover & surface the most relevant information.
BEFORE WE HAD
MEDIALOGIC...
Before we had access to MEDIALOGIC, it took hours
to get the ratings, share, and audience reports we
needed for the research analysis...it was like waiting
for a turtle to paint your house...
THANKS TO
SQADMEDIA LOGIC...
...now, thanks to this MEDIA LOGIC reporting our research team is
much more productive because they’re not
wasting hours waiting for reports. We’re
able to analyze and act on the data much faster.
- DIRECTOR OF A NATIONAL
SYNDICATION GROUP
MEDIALOGIC IS
SAVING US TIME...
FINDING OUR
AUDIENCE STORY.
DISCOVER
LOCAL STATIONS
Utilize powerful research tools to discover unique wins by demo, program, & daypart.
“We’re seeing big gains
with millennial woman
18-24 during our mid-day
News hour.”
AUDIENCE
SYNDICATORS
Discover predictive performance metrics within & across markets.
“The numbers indicate
this program increases
over lead-in with men
25-54 in Topeka.”
STORIES
NETWORKS
Reveal program trends and historic performance through deep demo research..
"This program was #1 in
its time period among
persons 18-34 for the
past 3 seasons"
WE’RE BUILDING
THE MOST
POWERFUL
CROSS-DATA
RESEARCH
& DISCOVERY
PLATFORM
