SQAD MediaTools

Planning Visualization & Flowcharting for Agencies and Advertisers


Stop wasting valuable time planning media

MediaTools by SQAD makes managing, maintaining, updating,
and approving advertising plans a breeze.

Brands and agencies, big and small, use the rich set of productivity tools to plan and communicate their goals to media buyers, generate ad-hoc reports, and manage the post-buy analysis.

Every key planner & decision-maker across the entire advertising process needs to easily:

  • Collaborate across teams
  • Coordinate across departments
  • Visualize complex media strategies
  • Manage approval workflows

Say goodbye to miscalculations once and for all

Finally, ditch the usual frustrating chain of missteps common with shuffling excel sheets, flow charts, flight versions, countless emails, and reams of wasted paper with MediaTools.



"Before we had MediaTools...

we were trying to manage millions of dollars in advertising with the same spreadsheet program I use to balance my household budget"

- MediaTools user

"Thanks to MediaTools...

our incredibly complex planning & buying process is a thing of the past. We're no longer being crushed under a pile of endless spreadsheets & human error."

- MediaTools user

How MediaTools works

01. Plan

  • Easily edit flowcharts
  • Never lose your work
  • Create standard formats
  • Easy collaboration and approvals

02. Coordinate

  • Plan, create, and collaborate
  • Pull data anytime and on-demand
  • Define unique exchange rates
  • Workflow and peace of mind

03. Integrate

  • Avoid redundant reentry
  • Planned versus actual comparison
  • Eliminate data entry errors
  • Cross-platform data exchange

04. Secure

  • Create profiles for any user
  • Enforce security protocols
  • Strict security standards
  • Flexibility for infinite growth

End-to-End Planning



  • Control the end-to-end process
  • Transparency for each stage
  • Coordinate between agencies


  • Manage global reporting
  • Actionable data & analytics
  • One-stop planning solution


  • Version & iteration control
  • Rich collaboration tools
  • Streamlined approval process



Organizations big and small are able to leverage the fully scalable MediaTools technology to ensure you are using the most advanced and feature-rich technology available - whether your team is 5 or 5000+ users strong.

Multi-Flex Data Structure

The exclusive Multi-Flex data system in MediaTools allows you to create virtually limitless variations of media metrics and data tracking within your planning workflow.

Geo-Redundant Encrypted Data

Peace-of-mind comes from knowing that the entire media planning operation is fully protected, backed-up, and available 24/7

The largest global ad agencies and brands trust SQAD

For more than 40 years, SQAD has transformed the way leading advertisers build and manage their media planning workflow. 



Request a personalized demo now

Say goodbye to time-consuming research, and archaic spreadsheets and easily understand audience trends like never before.