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MediaCosts Spotlight
Comprehensive US Local Ad Cost Benchmarking from MediaCosts
The most complete cost intelligence insights
MediaCosts: Local subscribers are connected to the largest real cost benchmarking and research database for comprehensive CPP and CPM insight by market, daypart, and demo, giving users effective leverage for negotiations and incredibly actionable market intelligence.
The only real cost index for local media
- Create Custom Trend Reports
- Compare Historic Rates in One Report
- Display Multiple Measures
- Custom Factors for CPP/CPM
- Generate Buying Strategies
- Export to Excel & CSV
Granular Local Ad Cost databases
Broadcast TV
Advertising Cost Spot TV Database
- Data Frequency: Issued Monthly
- Issue Contents: Current Quarter+4 Projected Quarters
- Markets: ALL Nielsen DMAs
- Demographics: 67 Demos
- Dayparts: 8 Dayparts
- CPM Detail Low/Average/High
- CPP Detail Low/Average/High
Radio
Local Radio Advertising Cost Database
- Data Frequency: Issued Monthly
- Issue Contents: Current Quarter+4 Projected Quarters
- Markets: ALL 268 + MSAs/Spring Sweep (Nielsen Audio)
- Demographics: 38 Demos
- Dayparts: 7 Dayparts
- CPM Detail: Low/Average/High
- CPP Detail: Low/Average/High
Cable TV
- Data Frequency: Issued Monthly
- Issue Contents: Current Quarter+4 Projected Quarters
- Markets: 210 DMAs
- Demographics: 12 Demos
- Dayparts: 7 Dayparts
- CPM: Detail Low/Average/High
- CPP: Detail Low/Average/High
Out-of-Home
Hispanic TV
Exclusive Out-of-Home Advertising Cost Database
- Data Frequency: Issued Monthly
- Issue Contents: Current Quarter+4 Projected Quarters
- Markets: 99 DMA & 97 CBSA
- Demographics: 40+ Demos
- Formats: Billboard & Street Furniture
- CPM: Detail Low/Average/High
- CPP: Detail Low/Average/High
Granular Hispanic Advertising Cost Database
- Data Frequency: Issued Monthly
- Issue Contents: Current Quarter+3 Projected Quarters
- Markets: 19 DMAs
- Demographics: 9 Demos
- Dayparts: 6 Dayparts
- CPM: Detail Low/Average/High
- CPP: Detail Low/Average/High
Billions of dollars in Local Ad Cost Data means transparency.
Estimate Cost & Budgets: Subscribers can effectively estimate costs and budgets thanks to local market cost benchmarks and intelligence provided by MediaCosts: Local.
Contributor Buy-Side Data: The SQAD proprietary data methodology assures subscribers reliable market-by-market cost data calculated using actual reported buys.
Buying Strategy: This planning tool allows subscribers to consider multiple daypart/market mix scenarios that will maximize investment & audience reach.