MediaCosts Spotlight

Comprehensive US Local Ad Cost Benchmarking from MediaCosts

The most complete cost intelligence Insights

Granular Local Ad Cost databases


Broadcast TV

Advertising Cost Spot TV Database

  • Data Frequency: Issued Monthly
  • Issue Contents: Current Quarter+4 Projected Quarters
  • Markets: ALL Nielsen DMAs
  • Demographics: 67 Demos
  • Dayparts: 8 Dayparts
  • CPM Detail Low/Average/High
  • CPP Detail Low/Average/High

 


Radio

Local Radio Advertising Cost Database

  • Data Frequency: Issued Monthly
  • Issue Contents: Current Quarter+4 Projected Quarters
  • Markets: ALL 268 + MSAs/Spring Sweep (Nielsen Audio)
  • Demographics: 38 Demos
  • Dayparts: 7 Dayparts
  • CPM Detail: Low/Average/High
  • CPP Detail: Low/Average/High


Cable TV

Cable TV Ad Cost Database

  • Data Frequency: Issued Monthly
  • Issue Contents: Current Quarter+4 Projected Quarters
  • Markets: 210 DMAs
  • Demographics: 12 Demos
  • Dayparts: 7 Dayparts
  • CPM: Detail Low/Average/High
  • CPP: Detail Low/Average/High

Out-of-Home

Hispanic TV

Exclusive Out-of-Home Advertising Cost Database

  • Data Frequency: Issued Monthly
  • Issue Contents: Current Quarter+4 Projected Quarters
  • Markets: 99 DMA & 97 CBSA
  • Demographics: 40+ Demos
  • Formats: Billboard & Street Furniture
  • CPM: Detail Low/Average/High
  • CPP: Detail Low/Average/High

Granular Hispanic Advertising Cost Database

  • Data Frequency: Issued Monthly
  • Issue Contents: Current Quarter+3 Projected Quarters
  • Markets: 19 DMAs
  • Demographics: 9 Demos
  • Dayparts: 6 Dayparts
  • CPM: Detail Low/Average/High
  • CPP: Detail Low/Average/High

 

Billions of dollars in Local Ad Cost Data means transparency.

Estimate Cost & Budgets: Subscribers can effectively estimate costs and budgets thanks to local market cost benchmarks and intelligence provided by MediaCosts: Local.

Contributor Buy-Side Data: The SQAD proprietary data methodology assures subscribers reliable market-by-market cost data calculated using actual reported buys.

Buying Strategy: This planning tool allows subscribers to consider multiple daypart/market mix scenarios that will maximize investment & audience reach.

Find out more about what MediaCosts can do for you.